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Orchestrating Sentiment via CRM Email Marketing

Master your data with custom CRM integrations and automated workflows that act when your customers are ready. We bridge the gap between intent and action through precision management.

A team of marketing automation consultants outlining HubSpot email workflows for a non-profit on a whiteboard with. a Boulder Than Marketing logo in the background.

DATA-DRIVEN OUTREACH

Personalized Imagery meets Resonating Asks

Use your CRM data to do more than trigger events; tell a story that drives revenue through timing outreach at the intersection of sentiment and decision-making.

Two automation marketing consultants working in HubSpot creating an email workflow automation for a client in a local Boulder, Colorado marketing agency.

Revenue-Driving Segmentation

Revenue-Focused Clusters

We identify and isolate the 20% of your list generating 80% of your revenue, creating creative, bespoke workflows that speak specifically to their decision-making triggers.

Beyond Just Another Send

Engaging workflows that automatically segment your audience and speak to each person according to the actions they take on each email while still speaking to non-openers  with clever strategies.

Behavioral Orchestration

Go beyond basic demographics. We segment based on the intersection of user behavior and intent, delivering the right ask at the moment of highest decision propensity.

Relevant Segmentation,
Greater Personalization

We take your CRM to an actionable level. Creating lift where clicks-through-rates have grown stale. Architecting scalable repeatable systems that your team can utilize and adapt to new campaigns.

• Dynamic Content: Messaging that morphs based on criteria.

• Testing with Purpose: Changing the reason you test.

• Optimized Workflows: Reach customers at crucial moments.

How can we help?

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